Rosso & ScanavinoFamily Farms
An Italian-style family farm at golden hour, with a Rosso & Scanavino Family Farms container nestled near the barn
From the family

Own one container.
Feed your land,your village,and your future.

One Rosso & Scanavino Family Farms container produces premium organic catfish and the world’s most concentrated live-microbial fertilizer with NPK — at the same time, on the same footprint. Your soil heals. Your fertilizer bill ends. Your fish revenue starts.

  • UAE, South Africa & Czech Republic today
  • Tech licensed from Hosha Holdings
  • Featured in Michelin kitchens
  • MOCCAE-recognized
The problem

Every year, you spend more on fertilizer to grow less.

You already know this. The synthetic-input cycle is grinding down farms across the world — and the farms that escape it are the ones that stop renting their inputs and start producing them.

Soil that's dying

Synthetic NPK feeds the plant once and sterilizes the soil that feeds the next generation of plants. Every season, your microbiome shrinks.

Bills that won't stop climbing

Imported fertilizer is priced in dollars. Your harvest isn't. Every shipment costs more than the last, and your margin compresses.

A future you don't control

When the supply chain hiccups — port strike, currency move, sanctions — your season is already over. You're not a farmer; you're an importer's customer.

“Chemical fertilizers kill the soil.”
— From the Magic Power manifesto

See also: The New York Times investigation into PFAS ‘forever chemicals’ in fertilizer sludge poisoning American farmland — the consequence of decades of synthetic NPK without the live biology to break it down.

The essential nutrient mixture

NPK — the three macros every plant needs.

Every fertilizer on earth is judged on the same three letters: Nitrogen (N), Phosphorus (P), and Potassium (K). The difference between a fertilizer that heals and one that kills is not whether it has them — it is whether it delivers them as live biology or as the salt residue that sterilizes soil over time.

Editorial botanical infographic of the three macro nutrients — Nitrogen (leaf), Phosphorus (roots), and Potassium (fruit cross-section) — with the title 'NPK: The three macro nutrients every plant needs'
N

Nitrogen

Leaves · stems · chlorophyll · growth

The engine of vegetative growth. Nitrogen is the backbone of chlorophyll — the molecule plants use to convert sunlight into sugar. Too little and your crop yellows. Too much, in synthetic form, and the soil microbiome that recycles it dies.

P

Phosphorus

Roots · flowers · fruit · energy transfer

The currency of plant energy. Phosphorus is the P in ATP — the molecule every cell uses to do work. Roots, flowers, and fruit need it most. Synthetic phosphate is mined; live-microbial phosphorus is released by soil enzymes the moment a root needs it.

K

Potassium

Cell strength · water regulation · disease resistance

The plant's regulatory ion. Potassium runs water through tissue, stiffens cell walls, and turns on disease-defense pathways. A potassium-rich plant resists drought, frost, and pests with less external help.


Magic Power delivers all three — alive.

Live microbial fertilizer with NPK — microbes plus the three macronutrients that heal soil, grow the plant faster and stronger, and don’t sterilize your land. The same balanced N-P-K every synthetic fertilizer claims to deliver, but in a form your soil microbiome recognizes and multiplies, season after season.

The solution

A closed-loop farm in a box.

One 40ft shipping container, sitting on roughly 120 m² of your land. The fish grow. Their manure becomes the most concentrated live-microbial fertilizer on the market — a balanced NPK input that heals soil instead of sterilizing it. The water recirculates. You sell both.

A 40ft container fish farm sitting on a working farm property next to an olive grove

Live microbiology

Microbes + NPK that heal soil, grow the plant faster and stronger, and don't sterilize your land. Magic Power delivers all three macronutrients alongside billions of beneficial microbes — alive, not chemical.

3 kWh / day

Total electricity per container. About a household fridge. Solar-compatible. Off-grid possible. 30,000 L of water that recirculate forever — only the volume extracted with fertilizer is replaced.

Two cash crops

Premium organic catfish for hotels, restaurants, wholesale, and export. Live-microbial liquid fertilizer for your fields, your neighbors, and your region.


Magic Power. Nature is back.

Three sizes

Three sizes. One technology.
Sized to your land.

Same closed-loop biology, same Magic Power per litre, same 1 year warranty. Choose the container that fits the farm you actually have.

For smallholders

10ft

container
1 to 50 hectares
Fish capacity
1,000 fish · ~4,800 kg / year
Magic Power output
400 L / day · ~146,000 L / year
USD 90,000
outright
or lease from USD 30,000 down + USD 1,500 / month
For mid-size farms

20ft

container
100 to 200 hectares
Fish capacity
2,000 fish · ~9,600 kg / year
Magic Power output
800 L / day · ~292,000 L / year
USD 175,000
outright
or lease from USD 50,000 down + USD 3,000 / month
For commercial scale

40ft

container
500+ hectares, co-ops, government
Fish capacity
5,000 fish · ~24,000 kg / year
Magic Power output
2,000 L / day · ~730,000 L / year
USD 350,000
outright
or lease from USD 50,000 down + USD 6,000 / month
Every container runs on roughly 3 kWh per day, needs 1 trained labourer, and goes operational 3 months from contract. All sizes are covered by the same 1 year hardware and operations warranty.
What one container produces

The numbers, in one year.

Real production data from container fish farms operating in the UAE, South Africa, and Czech Republic today. We publish a conservative range and a target range — performance varies by region, climate, and operator.

730,000L
Live microbial fertilizer + NPK
40ft container, per year, at peak capacity
24,000kg
Organic catfish
5,000 fish, 4 cycles per year, antibiotic, plastic and mercury free
~3kWh / day
Electricity
About a household fridge. Solar-ready, same on all 3 sizes.
30,000L
Water (initial fill, 40ft)
Recirculates forever. 10ft and 20ft fill proportionally.

That’s enough fertilizer at standard application rates to cover roughly 3,000 hectares from a single 40ft container, most farms use a fraction on their own land and sell the rest into their region. The 10ft and 20ft scale proportionally, see the Three Sizes section for the equivalent output and pricing per size.

Dual revenue

You’re not buying a fish farm. You’re buying two cash crops.

Same container. Same footprint. Same operator. Two completely independent revenue lines that compound into a margin a single-output farm can’t match.

Two fresh whole organic catfish on butcher paper, on a weathered farm table with sea salt and rosemary
Cash crop one

Premium organic catfish

4 batches of 5 tonnes every 3 months — premium antibiotic, plastic, and mercury free year-round. The same fish chefs at The View Lugano (Michelin) and many more Michelin-star restaurants are plating today.

  • · Restaurants, hotels & Michelin kitchens
  • · Wholesale & export markets
  • · Whole fish, fillets, smoked, preserved
A hand pouring liquid fertilizer from a glass bottle into rich dark soil at the base of a young plant
Cash crop two

Live microbial fertilizer with NPK

Up to 730,000 L per container per year. 1 L per 1,000 L of irrigation water. Microbes + NPK that heal soil, grow the plant faster and stronger, and don’t sterilize your land.

  • · Your own fields (cuts your input bill to ~zero)
  • · Neighbors & local agri-shops
  • · Regional cooperatives, wholesale, export

Two engines, one container. Diversify your revenue without diversifying your work.

The math

At base-case production, your container pays for itself in months — not years.

Two paths, side by side. Real numbers from the per-container model. Conservative, base, and target cases — pick the one your operation looks like.

Buy path

Own it outright

USD 350,000 once. All fish revenue 100% yours. USD 1/L fertilizer royalty + 1-year warranty.

ScenarioAnnual revenuePayback
Worst case~USD 350K12 months
Base case~USD 1.0M~3 months
Target case~USD 1.6M~2 months
Most popular
Lease-to-own path

Start with USD 50K down

USD 50,000 down payment plus USD 6,000/month. 1-year warranty. Lease-to-own or rental structure depending on the contract. Buy out anytime by topping up the residual.

ScenarioYear-1 netAt year 10
Worst casenear break-evenPer contract terms
Base case~USD 400KPer contract terms
Target case~USD 915KPer contract terms

Numbers for the 40ft container baseline. Lease path: USD 50,000 down + USD 6,000/month + USD 2/L fertilizer royalty, no fish royalty. Buy path: USD 350,000 + USD 1/L fertilizer royalty. Both paths include a 1-year hardware and operations warranty. Lease structure is lease-to-own or rental depending on the final contract. 10ft and 20ft sizes scale proportionally on output and price, see the Three Sizes section. Conservative, base, and target cases depend on regional pricing, market access, and operations. Talk to us about your specific case.

How to own one

Three sizes. Two paths.
Pick what fits your farm AND your wallet.

Same closed-loop technology, same 1 year warranty, same Magic Power per litre. Choose the size of the container and the way you pay.

10ft

For 1, 50 ha
Path A · Buy outright
USD 90,000
Title from day one · USD 1 / L fertilizer royalty
Path B · Lease
USD 30,000 down
+ USD 1,500 / month
USD 2 / L fertilizer royalty · lease-to-own or rental, terms in contract
Most flexible

20ft

For 100, 200 ha
Path A · Buy outright
USD 175,000
Title from day one · USD 1 / L fertilizer royalty
Path B · Lease
USD 50,000 down
+ USD 3,000 / month
USD 2 / L fertilizer royalty · lease-to-own or rental, terms in contract

40ft

For 500+ ha
Path A · Buy outright
USD 350,000
Title from day one · USD 1 / L fertilizer royalty
Path B · Lease
USD 50,000 down
+ USD 6,000 / month
USD 2 / L fertilizer royalty · lease-to-own or rental, terms in contract
All sizes covered by the same 1 year hardware and operations warranty.
Fish revenue is 100% yours on every size and every path. No fish royalty.
Cooperative, anchor farmer (10+), or government project? Talk to a deployment lead.
The proof

This is not a prototype. It’s already running.

Container fish farms aren’t a concept on a slide. They’re producing fish and fertilizer in the UAE, South Africa, and Czech Republic today, with Phase 2 rollout into the USA, India, Egypt, Saudi Arabia, Malaysia, Indonesia, Kenya, Nigeria, Brazil, and Mexico.

01

Operational

Operating in the UAE, South Africa, and Czech Republic today. Phase 1 expanding to 20 in the UAE. Real production data, not vapor.

02

Licensed

Core technology licensed from Hosha Holdings. Built directly in your country on your farm. Operative in 3 months.

03

Recognized

MOCCAE-aligned. National Food Security 2051 qualifying program. Phase 2 rollout into 10 countries underway.

A working organic farm at mid-morning — strip-tilled fields with cover crops, olive trees, a small wooden barn
The fish chefs choose

The same fish on Michelin tables.

“Gattuccio is a beautiful ingredient — versatile, elegant, and capable of transforming into world-class cuisine when treated with respect.”
— From The View Lugano (Michelin) and many more Michelin-star kitchens

Chef Pasquale Laera (Borgo Sant’Anna, Michelin), Chef Diego Della Schiava (The View Lugano, Michelin), and Matteo “Teo” Canzi (winner, MasterChef Italia 2026) have cooked with this fish. There’s a full chef portfolio with signature dishes — tartare, carpaccio, ceviche, smoked, risotto, and the MasterChef-winning plate.

Even if you never sell to a Michelin restaurant, your fish meets the same standard. The market exists. We help you find your buyers.

A Michelin-style catfish carpaccio plated on slate, with capers, micro herbs, and lemon
A weathered Italian farmer in his early seventies leaning on a sun-bleached wooden gate at golden hour
From the family

Why we built Rosso & Scanavino Family Farms.

Five generations on the same hills above Alba taught us something simple: the soil that fed our great-great-grandfather’s vineyards still feeds ours, because we never stopped feedingit. From the very beginning, we farmed organically — the manure of our cows, season after season, into the same earth.

We watched the farms next door take a different road — more chemistry, more chemistry, and more chemistry every year, just to stand still. We were never going to take that road. But we wanted every farmer to have what we had: living soil, fed by living inputs.

So this generation found a way to grow that input on-farm — alive, microbial, concentrated, with the full NPK plants need. We built a company to put one in every farm that wants it. We don’t sell containers. We share what we’d put on our own family’s land.

— The Rosso Scanavino family

Common questions

The questions everyone asks first.

Containers are licensed from Hosha Holdings and built directly in your country, on your farm — operative in 3 months. Fish reach harvest weight in roughly 3 months, in 5-tonne batches every quarter. Fertilizer starts flowing within weeks of commissioning. Full ramp at 12 months.

Use it on your own crops. You save every dollar you currently spend on synthetic NPK — Magic Power delivers the same Nitrogen, Phosphorus, and Potassium your plants need, alive. The fish revenue is pure upside on top.

Live microbial communities — beneficial bacteria, fungi, enzymes — alongside the three macronutrients every plant needs: Nitrogen (leaves and chlorophyll), Phosphorus (roots, flowers, fruit), and Potassium (cell strength, water regulation, disease resistance). Plus trace minerals and amino acids from the fish-protein source. Zero synthetic chemistry.

No. We do site assessment, install, training, and 10-year operational support. Most operators run a container with one part-time worker.

About 3 kWh per day per container — roughly a household fridge. Solar-compatible, off-grid possible. 30,000 L of water for the initial fill, then daily top-up only as the system fully recirculates.

Most flat sites with electricity, basic water access, and standard agricultural permitting. We do a 30-minute site assessment as part of onboarding to confirm fit before any commitment.

We help you obtain MOCCAE, ADAFSA, or local-equivalent agricultural licensing. An organic-certification path is available for both the fertilizer and the fish.

Yes, across all three container sizes. The 10ft is USD 30,000 down + USD 1,500/month. The 20ft is USD 50,000 down + USD 3,000/month. The 40ft is USD 50,000 down + USD 6,000/month. Every size carries a USD 2/L fertilizer royalty (no fish royalty) and a 1-year hardware and operations warranty. The lease is structured as lease-to-own or rental depending on the final contract. You can buy out anytime by topping up the residual capital to the outright price for your size (USD 90K, USD 175K, or USD 350K).

Both the buy and lease-to-own paths include a 1-year hardware & operations warranty covering tank, pump, filtration, and control-system defects. The lease path also includes a cancel-and-return guarantee if production doesn't meet specification — you can return the container in the first 12 months and we refund the down payment less actual production-attributable costs.

Hosha Vitality is the operator and IP licensee for the technology. Rosso & Scanavino Family Farms is our farmer-facing brand for direct container sales and the dealer network — the Rosso and Scanavino families together. Same containers, same support, two audiences.

Ready to start?

One container. Ten years of food, fertilizer, and freedom.

The next 30 minutes is where we figure out whether your land, electricity, water, and operation fit. If they do, we book the container. If they don’t, we say so.

  • hello@rossoscavinofarms.com
  • Site assessments globally
  • 30-min discovery calls